It’s really difficult for us here at Think Grow Media to sit still and take a moment to reflect on what has come across the years. We began this new year of 2025 in the shadow of all the things that still filled our minds. Indeed, the market had changed so much in those years since digital marketing was introduced to brand managers. It made its way through the majority of marketing systems that all companies had.

At the beginning decade digital marketing seemed to be an experiment rather than a necessity. It was worth below 10% of an overall advertising budget spent and seemed out of place along with jargon like “remarketing”, “pixel targeting”, and “lead funnels”. Now, digital marketing is the main leading factor in promoting business growth because most of a company’s money is spent on ad spends and because it creates meaningful connections with audiences in purchase mode.

It’s been almost five years since the industry started to change at a fast pace, moving from artificial intelligence as a leading edge in tools towards immersive technologies. Here’re some of the main trends for you to think about if you choose to formulate strategies this year and henceforward.