Glimmer World
Meet the Client:
The Glimmer World arose out of a profound appreciation for unadulterated beauty that nature provides and the love of one’s own dwelling. This brand has a range of products meant for the installation of custom made fireplaces, but this in itself is not only production, it is an experience. Each fireplace is designed in a way which allows it to be portable, visually pleasing, and useful. These fireplaces are made to complement your moments whether you are hiking in the mountains or spending a calm sleepless night at home. In The Glimmer World, they focus on the main thing that is restoring feelings from history by fire – warmth, beauty and memories.
Goal:
We targeted the enhancement of The Glimmer World’s brand online. This involved the development of creative layouts for a conducting customized online marketing campaigns and enhancing their social media marketing. Owing to the portability and functionality, which are the outdoor fireplaces’ key selling points, we have concentrated on marketing their distinctive fireplaces for their aesthetic value.
What We Did:
- Social Media Improvement
We developed a social media plan towards The Glimmer World in order for the company to have an online presence. We narrated the brand through informative posts and images, focusing on the feeling that people attach to their fireplaces. From loving the fireplace indoors to enjoying activities outside, we created and engaged an audience that understood what the brand is all about; comfort, warmth and beauty, all in one. - Digital Campaigns
We implemented targeted advertising campaigns aimed at customers who appreciate quality, craftsmanship and the enjoyment of fire. The advertisements accentuated the portability and versatility of the fireplaces, making it ideal for any season or occasion. Such campaigns were also conducted to direct traffic towards the company’s site and create an enhanced public awareness of the brand; thereby helping The Glimmer World in attracting new customers and increasing its sales.
Results:
Outcomes:
The users could navigate through the improved website without any difficulties, which contributed to more intensive sessions and the attention to the product. As the audience started posting their own content, the social media enhancement became more prevalent and the community strengthened the brand even more. The digital promotion campaigns reached new audiences, bringing potential clients to the site and turning their interest into purchases. Thus, The Glimmer World has emerged as the number one supplier of artistic outdoor fireplaces that are made professionally and serves all purposes: form, warmth and function.
