MAAC
Meet the Client:
MAAC is a popular institute for children in India focusing mainly on animated graphics, VFX effects, 3D training and multimedia education. Innovative career oriented courses are developed to help the students perform tasks in creative areas such as 3D animation, graphic designing and video editing. MAAC has a course structure which aims at providing technical skills integrated with art and creativity. MAAC is focused on the building the media and entertainment professionals of tomorrow as per the industry standard
Goal:
To improve the MAAC brand in the digital space by developing a new site, enhancing social media channels, and carrying out targeted campaigns to draw the attention of possible students.
What We Did:
- Website Redesign
Understand the MAAC’s audience so that the website can be restructured to a new look that is easily navigable by the users and helps in understanding the courses offered. The restructured website acts as a one-stop resource regarding all known programs offered by MAAC for the students. - Social Media Optimization and Social Media Enhancement Communication marketing strategy including promotion of student success stories, course insights and other pertinent information was implemented. This enabled MAAC to foster its internal community and actively engage its members.
- Lead Generation Campaigns
Targeted advertisements were also developed geared towards marketing campaigns about animation, VFX and multimedia to students. The advertisements serve the purpose of directing traffic to the site and promoting course enrollment thus helping MAAC to get more students.
Results:
The new website made navigation around the courses offered much easier, resulting in an increased number of visits as well as time spent on the site. Social media growth as well improved the outreach of MAAC while advertisement campaigns brought forth more inquiries and increase in enrollment which fortified the position of MAAC in animation and VFX.
